A Tale of Two NewFronts

first_img So what’s the takeaway? Cosmopolitan, for instance, is launching a new 10-episode Snapchat series with “Blackish” actor Yara Shahidi, called “Keep Calm & Yara On.” Likewise, Seventeen is partnering with musical.ly to launch a series of beauty and fashion videos. Among these projects is “The Pretty,” a standalone video brand which will run across Time Inc.’s large beauty portfolio and social media. By running one video across multiple brands, Time Inc. is able to promise advertisers an audience of 52 million unique visitors per month, nearly 20 million of whom are Millennials. It’s a strong example of the One Time Inc. strategy the publisher has been working toward in the last few months. So what does a mobile-first Time Inc. look like? From the stage of NYC’s Hammerstein Ballroom, Time Inc. CEO Rich Battista announced an OTT Sports Illustrated video channel, which will include familiar content, such as the Swimsuit franchise. As the IAB NewFront presentations got underway this week, there was little in the way of consistency between legacy publishers Time Inc. and Hearst. The magazine giants may face similar constraints as print revenues dive and digital audiences demand nontraditional content; but when it comes to meeting these demands, the two companies are taking vastly different approaches. Michelle Ebanks, president of Essence, announced a live video partnership with Twitter. A similar—though perhaps more extensive—24-hour news channel with Twitter was announced by Bloomberg earlier in the week. While the IAB NewFronts presentations are explicitly for brands that create digital video, it is quite a declaration coming from the largest magazine publisher in the country. Essence is also launching a video series called “The Boss Lady Project” which connects young black women with people who have succeeded in their chosen field. It’s a feel-good series, which presumably will appeal to advertisers. As advertisers and creatives wandered about the open bar, and enjoyed an artistic installation of sky-high ice cream sandwiches, and floor-to-ceiling macaroni’n’cheese wallpaper, Hearst Digital also announced two completely new brands.center_img Two more previously announced brands, Airbnbmag and CR Fashionbook, are set to come out this month. Glo is a video-first brand which is supposed to take a humorous approach to wellness. Harness, co-founded by actor America Ferrera, is a multi-platform content partnership which focuses activism and community role models. Delish revealed a brand-new vertical, Delish Kids, which will include video, as we well as how-to’s and recipes for a younger set. Interestingly, editor Joanna Saltz also revealed DelishTV, which she explained as Hearst’s attempt at creating the first-ever viral food show. The show will debut with A+E Network this year. Over at Hearst Digital Media, things were remarkably more brand-focused. At the Wednesday evening presentation held at NYC’s Skylight Modern, the publisher revealed several new projects and verticals, which were comprehensively integrated into their various magazine identities. While “The Boss Lady Project” is a big step toward relevance for Essence, it’s one of many new video projects coming to Time Inc. InStyle, Time, People, Entertainment Weekly, and Life VR all revealed upcoming video projects, though given the major de-siloing of editorial at the publisher, these projects aren’t likely to stay in one place. Time Inc. is a mobile-first company with a video-first advertising structure. At least that’s what Time Inc. COO Jen Wong said in her NewFronts presentation early Thursday, speaking to a room of nearly a thousand advertising-industry folks who were thirsty for new products. Video is big for magazine publishers and advertisers alike, but that can mean a lot of things. While Time Inc. is focusing on high-production series, Hearst Digital is focusing on smaller projects with chewable content that fit seamlessly in their existing products.last_img read more

Wilmington Police Is Raising Funds For Breast Cancer Research Foundation

first_imgWILMINGTON, MA — The Wilmington Police Department has joined the Pink Patch Project to bring attention to the fight against breast cancer and to support breast cancer research organizations. The Wilmington Police Patrol Officers Union created the patches. Patches can be purchased at the Public Safety Building’s Front Desk for $10. All proceeds will benefit the Breast Cancer Research Foundation.(NOTE: The above announcement is from the Wilmington Police Department’s Facebook page.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedWilmington Police Patrol Officers Union Conducting Annual Telephone FundraiserIn “Police Log”REMINDER: What To Expect At TONIGHT’S Wilmington Police’s National Night OutIn “Police Log”NEMLEC Police Foundation Raises $9,500 Through All Pro VIP Season Ticket DrawingIn “Community”last_img read more

Elon Musk is flirting with Mars on Twitter and its weird

first_img 2 I want you too baby https://t.co/Lxi0LQz5rc— Elon Musk (@elonmusk) February 8, 2019 Yes, this exchange has descended into the sort of thing 13-year-olds giggle about. Musk dropped one more flirty message, with what seems to be a reference to a questionable internet challenge that takes place in November. You’ll have to research that one yourself if you really want to know. 😅 thank goodness it’s not November https://t.co/ius8kAptiC— Elon Musk (@elonmusk) February 9, 2019 So Mars did, tweeting a kissy face emoji with a perspective view of Gale Crater and Mount Sharp culled from the Science Photo Library. NASA’s Curiosity rover is currently exploring the crater. Online Comments Tags Mars seems to be a humorous novelty account, dropping jokes about looking cute in a selfie and getting turned down for a date by Earth. CNET dropped Mars a message to ask about the account’s background. The person behind Mars says, “I’m only a simple university student.” Thought I looked cute in this pic. Might delete later. pic.twitter.com/updeat3OCl— Mars (@4thFromOurStar) February 5, 2019 We already know Elon Musk has a thing for Mars. He’s pushing the under-construction SpaceX Starship as the way to get humans to the Red Planet. It seems like Mars might be crushing right back after a strange and suggestive Twitter exchange Friday.An anonymous Twitter account named Mars (with the handle @4thFromOurStar) tweeted a message saying it wants only Elon to move to Mars, implying no other humans will do. Musk replied to the planet with, “I want you too baby.”center_img 41 weird objects seen on Mars, explained 43 Photos 😘 pic.twitter.com/PvM6Odf19y— Mars (@4thFromOurStar) February 9, 2019 Mars might be waiting a long time for Musk to show up. SpaceX is working on an initial test prototype of Starship and has been firing the Raptor rocket engine designed to take the spaceship into orbit and beyond. It might break Mars’ heart to learn SpaceX plans to go visit the moon first, and even that’s not scheduled until 2023. Here’s hoping the Red Planet isn’t the jealous type. Share your voice Send me hot pics & I’ll be right over 😉 https://t.co/ld2VDbF0Wh— Elon Musk (@elonmusk) February 9, 2019 Mars asked when Musk was coming over. He dropped a classic, but not classy, internet flirtation line: “Send me hot pics and I’ll be right over.” Elon Musk Space SpaceX Twitter NASA turns 60: The space agency has taken humanity farther than anyone else, and it has plans to go further.Taking It to Extremes: Mix insane situations — erupting volcanoes, nuclear meltdowns, 30-foot waves — with everyday tech. Here’s what happens.last_img read more

Searching for the Perfect Website Builder Heres What Matters

first_img Growing a business sometimes requires thinking outside the box. 6 min read Opinions expressed by Entrepreneur contributors are their own. December 8, 2016 Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Thanks to an influx of website builder tools on the internet, anyone can build a website without any prior web development or design experience. However, choosing from the tools in front of you may not be that easy. Which features matter most — and is there a right way to choose?Related: Build a Website for Less Than $500Five features you should compareEvery business has its own process of vetting tools and partners, but when it comes to the choice of website builders, the proposition is pretty clear. Examine the following features and you’ll end up finding the right platform for the job.1. Price People like to say things like, “Oh, don’t worry about price. It’ll all work itself out.” But this is bogus advice. You have to consider the price when considering any business tool. If the price doesn’t work within your budget, then there’s no sense even looking at it.Start with price and begin reviewing the cost of various site builders. Some don’t charge an up-front cost but do require monthly service fees after launch. Others charge a large up-front fee but don’t require additional service charges. It’s important that you know what you’re getting into.2. SimplicityYou’re using a website builder because you don’t have web design and development skills. In other words, the goal is to simplify the process. With that in mind, consider how intuitive a platform is when you’re evaluating the options.Many of today’s leading website builders feature drag-and-drop functionality. If you can find a builder with this technology, go for it. You never know when you’ll need to go back and change something later on. Easier is always better.Related: 4 Ways to Build a Profitable Website From Your Own Experience3. Customer supportIssues arise and problems come out of nowhere. How strong is the website builder’s customer support? Can you reach the company via phone, email and live chat? Are these people available 24/7 or only during business hours?Hopefully, you won’t need customer support often, but when it’s necessary, you want it to be easy and available. Thankfully, customer support is a very competitive value-add feature right now, and many website builders are steadily improving these services.4. Client testimonialsWebsite builders can rant and rave about how great they are on their own website and sales pages, but how do you know they aren’t just puffing themselves up to grow their bottom line?This is where client testimonials matter. When you get down to two or three options, visit review websites and start reading testimonials. What do current and past clients like about the builder? Do they live up to their claims? Many do — but you don’t want to take everything at face value.5. SEO featuresSomething as technical as SEO may not be on your mind when you’re selecting a website builder; but don’t ignore this issue. Having a website builder with SEO-friendly web design technologies built in can really give you a head-start over the competition.You’ll want to look at both on-page and off-page features to really understand what exactly it is that different site builders are offering. A look at the top website buildersNow that you know exactly what to look for, you’re ready to start evaluating some of the options in the marketplace.  Web.com and Weebly are considered the web builder giants, so we’ll start with them:Web.com. With Web.com, you know exactly what you’re getting: exceptional website building features and responsive support. The service doesn’t charge any up-front fees, but you will have to pay a monthly maintenance fee that includes hosting, advertising and general upkeep.Weebly. Businesses love Weebly because of its thousands of templates and incredibly user-friendly, drag-and-drop format that makes building web pages a total breeze. You pay an up-front fee for the site and then choose which monthly features you want to invest in. Here’s an example of a website using Weebly. Notice how clean and smooth it is. These are characteristics that most people use to describe this site builder.There are other options, of course. If you’re willing to look around, you’ll notice that there are at least half a dozen other practical options worth considering. These include:Wix. You’ll be hard-pressed to find anyone who doesn’t like Wix. It’s widely recognized as one of the leading website builders and features great responsive templates and a rather deep app store. Here’s an example of a website designed using Wix. Notice how smooth and responsive the site is, with a variety of content formats and high-resolution elements.eHost. While it doesn’t get discussed as much as some other builders, eHost is a tremendous platform. It has fantastic customer support and gives businesses free domain names with registration.Bigcommerce. Need ecommerce capabilities? While Shopify gets a lot of attention, Bigcommerce is arguably a better solution. It has a nice POS system that really sets it apart. Here’s an example of a site design with BigCommerce. It’s the perfect picture of how this platform allows you to incorporate a bunch of different elements without appearing overcrowded.It all comes down to the features you need and the level of comfort you have with building a website. Definitely consider these five options, but know, too, that there’s a long list of other builders available.Buying a domain nameFinally, it’s important to touch on the topic of buying a domain name. Before you’re able to build a website, you need an address that directs people to your site. While you can buy a domain name from a number of different providers, most website builders and hosts now offer deals when you sign up for one of their services. Some will even give you free domain name registration.But even if you can’t get a domain name for free from your host, there are plenty of names that cost only a dollar or two. Be forewarned that if you want a one-word domain or one somebody else already owns, you may have to spend thousands of dollars. Something to think about.Related Offer: Visit Namecheap.com: the hassle-free way to register a domain.Take your time.Don’t rush. When looking for a website builder, take your time and look for the features that matter to your business. With a little bit of patience, you’ll eventually find the right solution that’s functional, intuitive and cost-effective.last_img read more