Thierry Weil, Director, Marketing Division, FIFA SHARE SHARE EMAIL COMMENTS × Published on football July 15, 2016 FIFA seeks local partners for next year’s Under-17 World Cup SHARE FIFA’s Director of Marketing Division, Thierry Weil, believes India is a “sleeping giant” for the growth of football, and that the country is also an important emerging market for the sport commercially.Weil is on an India visit to meet with prospective commercial partners as the country is gearing up to host the FIFA Under-17 World Cup next year.“Research indicates that the commercial power is now shifting to Asia, and India and China are the key powerhouses…India is a sleeping giant for football,” he said.“I think Indian companies already understand that football is growing very fast in India.“Our mission is not only to convince our commercial partners in the country, but also convince the fans, develop the sport and increase the reach of the sport.”FIFA will be looking to rope in six Indian brands as local commercial partners, also known as national supporters, for the Under-17 World Cup. Weil said talks are on and the first local commercial partner is expected to be signed up soon.Is it tough to get Indian companies interested? The Under-17 World Cup comes with an exciting promise for fans to be able to watch the future heroes, said Weil.“I would say it is an interesting opportunity as the first football World Cup is coming to India and will see a well-trained Indian team participating.“We believe we will be successful in finding the right commercial partners not only to get revenues but also for activations that will help promote the tournament and the game, which is crucial for the event and the future of the sport,” he added.Different strategyFIFA may run an awareness campaign to promote the World Cup in India.Though sponsors in India are known to come on board a little late, FIFA has a different strategy, he said.Sponsors and commercial partners are involved right from the beginning — from the launch of the emblem till the end of the tournament. Thierry Weil, Director, Marketing Division, FIFA COMMENT
Individual news stories are posted on the APRN news page. You can subscribe to APRN’s newsfeeds via email, podcast and RSS. Follow us on Facebook at alaskapublic.org and on Twitter @aprn.Download AudioLawmakers Search For Education Bill SolutionAlexandra Gutierrez, APRN – JuneauLast night, the Alaska State Legislature failed to meet their 90-day deadline after the House and Senate couldn’t reach an agreement on a major education bill. Lawmakers stayed on the floor until 4am trying to wrap up their work, but it was not enough. Now, they’re back at the Capitol for a 91st day of session trying to hammer out a deal.Missed Deadline Pushes Initiatives To General Election Alexandra Gutierrez, APRN – JuneauBecause the Legislature did not meet its midnight deadline, three citizen’s initiatives are expected to be moved from the August primary to the November general election.Alaska Becomes The Second State To Officially Recognize Indigenous Languages Casey Kelly, KTOO – JuneauSupporters of a bill to make 20 Alaska Native languages official state languages organized a 15 hour sit-in protest at the Capitol on Sunday. Their dedication paid off early Monday morning, when the Alaska Senate passed the measure on an 18-2 vote.It now heads to Governor Sean Parnell for his signature.‘Demo Dose’ Lab Tests Find BacteriaDan Bross, KUAC – FairbanksLab testing of a synthetic saline solution wrongly used in a University of Alaska Fairbanks medical class shows bacteria. A Houston based laboratory was hired by the university to analyze samples of “Demo Dose.” The solution, which is not intended for humans, was used by UAF Community and Technical College Clinical Procedures Class students to practice injections on themselves and one another.Gasline Official Says In-State Project Is No PipedreamRobert Woolsey, KCAW – SitkaWith an oversupply of natural gas in the country, Alaska is exploring the construction of a relatively small, low-pressure gasline within the state’s borders – while still holding out hope for a much larger project should prices improve.Dan Fauske is the president of the Alaska Gasline Development Corporation – or AGDC. He spoke to Sitka’s Chamber of Commerce last week about when and where Alaskans may see gas.Delta vs. Alaska: Dueling Airlines Benefit JuneauLisa Phu, KTOO – JuneauIn preparation for daily flights between Juneau and Seattle starting May 29, Delta Air Lines performed test flights in the capital city on Wednesday. For a long time, Alaska Airlines has been the only one flying that route.Juneau is set to benefit from the competing partner airlines.Earth Day Celebration Helps Mark Wilderness Act’s 50th AnniversaryTim Ellis, KUAC – FairbanksEarth Day will be celebrated with a concert in Fairbanks on Tuesday. It’s part of a summer long series of events marking the 50th anniversary of the Wilderness Act and other environmental laws.