believes that a lot of people know that the goal of content marketing is to build the trust and familiarity with potential customers. People choose to buy things, they will choose to know, like and trust products to buy. If you have never heard of a product, it will not have any desire to buy, the content of marketing role is, let me tell you the benefits of information and products, when potential customers "familiar" since then generate trust, trust set up to buy the product is water into the canal.
marketing development to the present, content marketing is certainly not a new idea, but it has been a lot of people recognition and attention. Small and medium enterprises around the world began to rediscover the content of marketing research methods, and use them to increase the competitiveness of enterprises.
1 first you must have your own platform.
for small and medium enterprises, it is best to have their own platform to publish the best content to the web. Social media has entered the commercial world, like a freight train, through these cheap media channels to spread your message is of great value. All of these seemingly small nodes, are introducing traffic back to your site. If we do a good job of content marketing, we can turn them into customers through the infection, or, at least, to enable them to pay attention to our website. Use social media to communicate with customers. Customer loyalty can also be established.
2 writing is the starting point to help your customers, rather than speculation.
The purpose of
content marketing is to establish a mutual trust relationship between potential customers and enterprises. One of the best ways to achieve this is to answer customer questions in a clear, honest and transparent manner and to provide help.
if you provide information about the product or service that is false, then quote it at will. So you’re not doing content marketing.
trust can rarely be built on clear sales. The majority of trust is based on your unselfish efforts to help people solve problems. What should content marketing do? Some people like brand story, some people like to seek entertainment, some people in order to increase knowledge. It all depends on your target audience. What are they interested in? What do they care about?
3 to write the contents of the customer favorite, not to write what you want to write.
if you’re going to be successful in content marketing, there is an important thing that you have to understand from the start: write what your customers want, not what you want to write. We have to learn empathy. You can’t separate from your company or product. To know the customer is not you, as a potential customer of your company and his products are not familiar with, how well we can not blindly boasting of their products, to really to think from the customer’s point of view, really care about all aspects of customer needs, based on this.