current guest variable is Gong Haiyan. Following the Jiayuan 91 teacher, she also founded the ladder network, this is a shared platform provides high-quality educational resources for primary and secondary schools, in November 24, 2013 officially announced on-line. She believes that online education is the most effective way to achieve educational equity; personalized education also needs to be completed through the internet.
two business to online education, I first do is "91 teachers". At that time, foreign teachers feel low threshold, do it quickly. When I was investing, I found Xu Xiaoping and Wang Qiang. But Wang Qiang think foreign teachers market small, no investment. It has a great influence on me. Wang Qiang is a New Oriental master of oral English, he did so long, his judgment should be more accurate. I began to consider the direction of adjustment, the final choice of K12 (basic education stage) in this area, do a ladder network". China has 200 million of primary and secondary school students to learn the spoken language is less and scattered, the New Oriental spoken it accounted for 2% of the revenue share. It’s the two time that I’ve started a business, and I’m looking for a bigger space for imagination.
change direction there is a reason that the threshold is too low foreign teachers. 91 foreign teachers after the launch, the feeling of a night out of the more than and 100 similar enterprises, competition is very fierce. We are now doing a "ladder" is a platform product, difficult operation, capital access threshold is high, no qualification in millions, tens of millions of. My past ten years of experience and resources will have a great advantage. And do the 91 foreign teachers, I and a first-time entrepreneur, there will not be much advantage.
before doing ladder network, we have done a lot of market research around. I feel the whole K12 education field, the first problem is the uneven distribution of quality education resources. Why Wudaokou will become the center of the universe, the price of one square meter to one hundred thousand dollars, because there is a better school. Parents have a lot of advice, but also a deep frustration.
second is left behind children’s problems are particularly serious. In my hometown, some schools are more than 2/3 left behind children, a large number of boarding schools. Very small children, mom and dad are out, no one cares about his study. One of my relatives is like this, working outside for nearly 20 years, would like to make money to let their children go to college, the results of the junior high school graduates dropped out of school. They both husband and wife in particular, regret, although he made a little money outside, but the child’s life delayed.
survey, I also found a phenomenon, these left behind children’s home, in fact, there is a computer and the network, because the night to the field and the mother and father video chat. His parents also want to participate in the child’s learning process, but do not participate in, they may come back one or two times a year, see the child a few papers. If the Internet, left behind children’s parents can grasp the child’s learning. The students’ homework, students can see the test error, parents can see. Online education can really let the children of migrant workers, but also to enjoy high-quality educational resources.
I think, >