originally because businesses every year in July and December will be centralized clearance, it can be said that this online sale mode, is nothing more than a form to stimulate users to buy promotions.
open Jingdong website home page, in the search bar below the flash purchase two words do not look so eye-catching. Even in the WeChat shopping page, this column to slide a few screens to see.
, however, the head of the Department of flash purchase Wang Lijie told curiosity daily, Jingdong flash purchase transaction volume has been close to 15% of vip.com. While the latter’s market value of nearly $9 billion 200 million, almost the total market capitalization of Jingdong 1/4.
in addition to the Jingdong in the latest quarter results, flash sales the sale of business contribution to the overall sales of more than 1% Jingdong. In other words, such a clothing department under the hundreds of people have been able to do a small team of small broad.
Jingdong mobile client flash purchase interface
Such as vip.com
and the sale mode almost, Jingdong is also in the flash purchase to help brand the rapid clearance. At present, they will launch 36 brands of products every day, each product is only on the line for 4 days. During this time, the user will be able to fold the price of 3-5 to buy the public well-known brand products. This includes mother, bags, beauty and other categories, but the most important thing is clothing.
, according to Wang Lijie, general manager of the Department of Jingdong flash purchase, these clothes are mainly this year’s style, will choose to sell a relatively good last year. Because businesses originally in the year in July and December will be centralized clearance, it can be said that this online sale mode, is nothing more than a form to stimulate users to buy promotions.
flash purchase gross margin of 10% or more, this figure is not high. Wang Lijie also said that the overall situation of the business and Jingdong, flash purchase is still in the loss of money. Currently, the flash purchase team has established a whole network of 12 people parity team, to maintain the lowest price of the whole network.
low price is the core strategy of Jingdong quickly promote flash purchase. After all, in the beginning of 2014 this business launch, vip.com has been listed on the New York Stock Exchange for nearly a year, it seems to be the only one in the field of flash purchase.
but more importantly, the flash purchase business backed by the entire Jingdong mall hardware and software facilities. In addition to the use of Jingdong plus open platform supply and marketing system, Jingdong and even the beginning of the flash purchase to prepare an independent storage.
in the 4 storage centers, the smallest Chengdu Railway Station has 10 thousand square meters. In other words, the third party sellers of goods from the logistics of Jingdong direct delivery, in order to ensure the quality and efficiency of distribution. Obviously, the value of early investment logistics has emerged.
Wang Lijie also said that next year not only flash >